Not an Agency A Growth & Equity Partner.

If you’re building or acquiring a consumer brand, you already know the gap: agencies chase billable hours, investors chase multiples - but neither sits in the trenches long enough to pull the levers that actually drive enterprise value.

That’s where I come in.

My name is Joshua Smith. Over the past 20+ years I’ve built, scaled, and exited multiple companies across consumer goods, eCommerce, and technology - generating more than $487M in lifetime retail sales.

• I founded GeekBox, a subscription brand that grew to over 37,000 active members.
   
• I built and exited MySupplementStore and NRGX Labs, two fast-growth nutraceutical brands that landed 3× on the Inc. 5000.
   
• I developed a plastics manufacturing technology acquired by the University of California system.
   
• I’ve scaled email and SMS programs to 10M+ subscribers and 900K+ SMS contacts, driving millions in incremental revenue.
   
• I was recognized by Inc. Magazine’s Top 30 CEOs Under 30.
   

I don’t run an agency. I work founder-to-founder, operator-to-investor. Sometimes that means high-impact consulting. Often, it means trading execution for equity or growth-linked upside. Because the lever isn’t more ad spend - it’s lifecycle mastery, funnel optimization, and systems thinking that transform a $5M brand into a $25M acquisition.

If you’re looking for a partner who’s scaled brands from scratch to exit; someone who knows how to unlock growth and maximize multiples... then let’s talk.